Day: April 21, 2026

Applying to private school? Your list matters more than you think. Every family who walks into our office has a list. Sometimes it lives in a Google Doc. Sometimes it’s a mental note built up over years — names whispered at birthday parties, mentioned by a neighbor, pulled from a ranking found at one in the morning on a Tuesday. The list almost always looks reasonable. It has the schools everyone talks about, maybe a slightly safer option or two, and a sense of momentum behind it.